ABOUT BEYOND GENβETA
Genesis of Beyond GenBeta
Beyond GenBeta Solutions was established in October 2023. Our focus is to empower businesses to sustainably provide goods and services without exceeding the environmental limits. These limits regarded as the planetary boundaries, are responsible in regulating ecosystem services like water, food, energy and raw materials.
This is borne from our deep conviction that ecosystems services cannot be replaced or substituted by technology. AND, are the engine of economic health, societal development, wellbeing, and shared prosperity – all linked to the healthy Earth system.
who we are
Our firm is dedicated to support clients navigate ecological sustainability challenges taking into account considering unique operational context as every client is peculiar in terms of turning intent into purposeful real-world business outcomes.
We achieve this by understanding your purpose, mission, and operational environments in order to tailor fit-for-purpose solutions that addresses challenges, and unravel opportunities.
Why us
Our combined professional experience and expertise spans for about a quarter century in areas of environmental research, advisory, and consulting.
This places us in a unique position to empower businesses respond to multiple environmental challenges, resulting in strengthening their commercial success, thrive in competitive markets, and reduce costs.
Vision & Mission
To empower every business and organization to create value without harming the planet’s health.
Help our clients offer goods and/or services sustainably to their customers without transferring environmental asset debt to present and future generations.
Values
Our Values underpins the core business of the company, and includes:
- Integrity, honesty, and trustworthiness
- A tradition to learn, teach, train, and mentor
- Meticulous attention to high-quality service, and continuous pursuit of excellence
- Provide client-centred offerings to empower clients achieve their strategic vision
our purpose
Beyond Genβeta Solutions purpose is to help clients navigate environmental sustainability challenges considering limits of ecological resources.
We achieve this by using systems approach to connect ecological risks, rewards (unrevealing untapped opportunities), and client’s resilience without compromising nature’s health, and long-term commercial success.
What is the Aeroplane Model ?
I am Ndeke Musee, and in my language among others like Lingala, Tonga, and Sango, Ndeke has three core meanings: an aeroplane, a bird, or a plant.
The name Ndeke is therefore context-dependent, and rich in meanings! In my language, aeroplane meaning informed the incorporation of a butterfly wing in our company logo.
Aeroplane, and broader aviation is among areas of human endeavour that have seen great success over the last few decades driven by technological and scientific
advances, and business growth.
It’s no surprise commercial aeroplanes have a business class to cater for business people! The aviation industry is also known for its highest safety standards!
Similar values inform
the work ethics of Beyond Genβeta Solutions in all its interactions with clients as the same standard of care is essential for a well-protected environmental health. But what does a butterfly wing signify?
Transformation and growth where both attributes define viable businesses of today and tomorrow. This resonates well in driving change towards a trajectory of achieving environmental sustainability whether
in supply- and value-chains that has multiple role players, and at different levels.
Same meaning serves well in policy- and decision-making spaces. For this reason, an aeroplane meaning offers an excellent appeal to Beyond
Genβeta Solutions business model – as is widely known worldwide, easy to recognize by its features, agile, and irrespective of size the same principles apply to fly successfully.
Thus, it offers an excellent analogy to implement environmental sustainability concept irrespective of the business sector.
"Empowering leadership and workforce with fit-for
purpose skills on environmental sustainability is a
bankable insurance for the success of your business.”
Implementing our solutions delivers the following benefits:
Enhanced Productivity: Incorporating sustainability can lead to productivity gain and increased profitability.
Competitive Advantage: Verified sustainability status boosts credibility with consumers, investors, and regulators.
Future-proofing: Positioning businesses to meet the evolving expectations of customers, financiers and stakeholders.
Branding and Reputation: Developing niche marketing approaches and maintaining long-term viability.
Regulatory Compliance: Navigating policies and regulations aimed at limiting environmental impact.
Promoting Sectoral Sustainability: Contributing to broader sustainability efforts within industry sectors.
About our founder
Dr Ndeke Musee is the Founder and Director of Beyond Genβeta Solutions (BGβS) (Pty) Ltd, established in October 2023.
He is a scientist and strategist with a PhD in Chemical Engineering Sciences from the University of Stellenbosch. Dr Musee was previously a principal scientist at the CSIR, an academic at the Universities of Botswana, Botswana, and Pretoria, South
Africa, and technical advisor to many national and international organizations including WHO, UNEP, and OECD.
He helps businesses succeed in protecting the environment from harm. This is by translating complex data into practical, implementable strategies, whereby enabling organizations to adopt operations that yields nature positive outcomes as a business necessity.
Bottomline, empower businesses and organizations build a future where economic health and ecological health mutually thrives together.
Let's Take the Next Step together
Reach out to explore how we can help your organisation.